RFID enabled brand labels have started with the Spring 2016 Collection on Man accessories such as scarves and ties and are continuously extended onto other product categories.
While the initial phase of the RFID project is focused on brand authentication, deployment for logistics and inventory management will soon follow.
Together with partner Eximia, TexTrace is providing Vivienne Westwood a complete approach to brand authentication:
„TexTrace offers the right mix of technology, textile expertise and reliability to deliver a woven RFID brand label that meets the exacting standards of the Vivienne Westwood brand. We won’t sacrifice our brand for technology. TexTrace helped us imagine ways to use technology to enable a better distribution process and achieve the peace of mind that comes with authentication of our brand.”
Nurben Usta, Vivienne Westwood Production Department, RFID Project Lead
Vivienne Westwood chooses TexTrace Woven RFID Labels. Read more
Get in touch and learn more about the eBrand business solution.