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Check out TexTrace's retail RFID update for the US and Italian market. And please welcome our two new distingued Advisory Board members that will bring a wealth of knowledge and experience in the fashion and textile industry for TexTrace.

TexTrace Newsletter May 2015

RFID Being Resurrected by Italian Fashion Brands

On April 24 in Florence, Italy, the IT4Fashion Show audience looked for an answer on "how can new technologies help the fashion supply chain?" 

The show drew an impressive crowd of 900 participants, with many Italian luxury fashion brand executives among them.

TexTrace provided answers in the area of RFID, which is definitely gaining steam in the industry. Rinaldo Rinaldi of LogisLab stated it best at the show when he said RFID is resurrecting in the Italian fashion market, while a short while ago it was believed dead. This statement is especially true with luxury brands, as the tags in the past have been large and ugly and did not meet the brands' standards with respect to image, touch and feel. 

Now, TexTrace's truly textile RFID labels provide a broad range of benefits including brand protection and electronic article surveillance in perfect harmony with the design and value of the clothing. Our solutions for apparel include custom woven label design and encoding to fit RFID into the brand – without compromises.

IT4Fashion 2015_TexTrace
IT4Fashion 2015_TexTrace
IT4Fashion 2015_TexTrace

Retail RFID Update at RFID Journal LIVE 2015

Retail RFID nearing mass adoption was the top discussion at this year's RFID Journal LIVE! Show in San Diego (detailed news here). "RFID has been so successful that we just received our next round of capital," says Pam Sweeney, Senior Vice President of Logistics Systems at Macy’s. Pam mentioned that vendors selling to Macy's using RFID source tagging saw 5 to 30 percent sales lift depending on the amount of products tagged. Ernesto Hochkoeppler, Director of Logistics Planning for Levi Strauss, stated: "It is in our road map to get away from hang tags, which are not pleasing to the eye and have an issue of falling off the garments."

TexTrace also was at RFID Journal LIVE! this year, demonstrating how item-level RFID can go beyond inventory management and provide brand authentication and customer interaction – with integrated, woven RFID brand labels. Exhibit visitors tested their TexTrace tag at the Keonn AdvanLook interactive terminal to see if their tag was authentic to receive a bar of genuine Swiss chocolate.

Read Full RFID Journal Update

TexTrace Woven RFID Brand Label
RFID Journal Live 2015_TexTrace booth

TexTrace and Keonn Improve Customer Experience

It can be difficult for apparel brands to overcome the challenge of retaining customers. However, RFID technology has proven to improve customer engagement by as much as 30 percent.

We therefore recently announced that we are collaborating with Keonn to bring advanced RFID systems for apparel retailers to the market. Keonn’s systems for retail store fitting rooms work seamlessly with the TexTrace woven RFID brand label, enabling customers to request another size or color without leaving the fitting room, or recommending complementary products for cross-selling.

Read TexTrace and Keonn Press Release

TexTrace Keonn

Thomas Beckmann and Jianhe Mao Join TexTrace Advisory Board

We are pleased to announce that Thomas Beckmann, Vice President Group Supply Chain Management at Charles Vögele Trading, and Jianhe Mao, Managing Director of Unipec, have recently joined the TexTrace Advisory Board.

Thomas Beckmann and his team were among the first to implement an RFID pilot program from source to store at a vertical fashion retailer (earned RFID Journal’s “Best RFID Implementation Award” in 2009). Thomas combines in-depth RFID expertise with a wealth of knowledge of and experience in the fashion industry. He held several executive positions at large fashion retail companies such as Esprit and Karstadt before he joined Charles Vögele in 2006.The Swiss-based vertical retailer makes an annual turnover of 1bn Swiss francs.

Jianhe Mao, born in China, has been managing industrial projects, consulting and developing business in the textile machinery industry for more than 20 years. He further specializes in venturing new technology across a number of industries. With his deep knowledge of the Asian market and unique network, Jianhe has helped a great many European companies to establish successful businesses in China. He has also served as a long-term board member of our parent company Jakob Müller, the global market leader in narrow fabric technology.

About TexTrace

TexTrace AG, located in Frick, Switzerland, is a leader in innovative processes and components for manufacturing reliable, high-quality textile RFID labels. TexTrace is a subsidiary of Jakob Müller Holding AG, inventor of the first machines for zipper and Velcro production, and a pioneer in technology for the ribbon and narrow fabric industry since 1887. Jakob Müller is the global market leader with a worldwide sales and service network. TexTrace® is a registered trademark of TexTrace AG, Switzerland.

For more information, visit:

Phone +41 62 865 51 30

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© TexTrace AG, 2015. All rights reserved. TexTrace AG, Schulstrasse 4, 5070 Frick, Switzerland

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