Vivienne Westwood Brand Authentication by TexTrace

29.03.2016

Vivienne Westwood chooses TexTrace woven RFID labels to protect valuable brand assets.

The great Vivienne Westwood rebelled against the standard fashions and brought modern punk and new wave fashions into the mainstream. Now, Vivienne Westwood is leading the fashion industry in brand authentication with woven RFID brand labels from TexTrace. 



Read the full press release.

________________________


TexTrace AG, a pioneer in advanced technology for the apparel industry, has designed an innovative radio frequency identification (RFID) product authentication solution for renowned fashion company Vivienne Westwood.

Together with partner Eximia Srl, TexTrace delivers a unique solution that discreetly incorporates RFID technology into woven brand labels, offering secure protection with the genuine brand look and feel. In this way, TexTrace is providing Vivienne Westwood a complete approach to product authentication by focusing on the key elements of a leading-edge protection strategy:

  • Source tagging at the point of manufacture protects assets throughout the channels.
  • ŸEncoding and shipping RFID labels direct to a retailer’s suppliers enables TexTrace to offer unique and encrypted encoding of the RFID label to enable authentication and prevent counterfeits.
  • The TexTrace RFID brand label is an integral part of the product as opposed to a hangtag or care label.


“TexTrace offers the right mix of technology, textile expertise and reliability to deliver a woven RFID brand label that meets the exacting standards of the Vivienne Westwood brand,” said Nurben Usta, from the Vivienne Westwood production department. “We won’t sacrifice our brand for technology. TexTrace helped us imagine ways to use technology to enable a better distribution process and achieve the peace of mind that comes with authentication of our brand.”

Vivienne Westwood RFID enabled brand labels will launch with the Spring 2016 man accessories line. While the initial phase of the RFID project is focused on product authentication, deployment for improving logistics and inventory management will soon follow.