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Learn why Vivienne Westwood chose TexTrace Woven RFID Label.
Events, Mobile brand protection solution, Next generation label.

TexTrace Newsletter März 2016

Vivienne Westwood Chooses TexTrace for Brand Authentication

The great Vivienne Westwood rebelled against the standard fashions and brought modern punk and new wave fashions into the mainstream. Now, Vivienne Westwood is leading the fashion industry in brand authentication with woven RFID brand labels from TexTrace.

Why TexTrace Woven RFID Brand Labels for Brand Authentication?

  • Track items from manufacturing to point of sale
  • Prevent grey market for brand protection
  • Identify counterfeits
  • Intelligent inventory
  • Built-in electronic article surveillance (EAS)
  • Learn more

Read the full press release.

Vivienne Westwood_TexTrace_Brand Authentication

TexTrace and Eximia Partner for Mobile Brand Protection Solution

Authentic product? Right store? Authorized channel? Eximia and TexTrace will soon launch a unique brand protection solution for the fashion industry that combines RFID technology and mobile applications. We will present the solution at the upcoming IT4Fashion conference and exhibition in Florence, Italy, on April 22, 2016. Our unique, end-to-end approach to product authentication will enable fashion brands to verify the authenticity of their products worldwide to protect customers from counterfeits and grey markets.

Eximia_TexTrace_Brand Protection

Come to IT4Fashion Italy

Visit us at booth no. B3 at IT4Fashion in Florence, Italy, on April 20-22, 2016, and experience our new, complete business solution for brand protection, enabled by the TexTrace woven RFID brand label and our partner Eximia.

TexTrace is a sponsor of the event, which draws fashion companies, brands, researchers and software houses from all over Europe to discuss IT technologies in the field of fashion and luxury. Fashion companies will present their greatest success stories, together with keynotes on new technologies and IT solutions made by leading industry experts.

IT4Fashion 2016

New TexTrace Woven RFID Brand Labels Coming Soon

Expanding our portfolio of truly textile RFID labels, we have developed the first woven RFID brand label featuring the latest RFID chip generation from Impinj, the Monza® R6-P chip with Gen2 V2 technology.

The new label allows the design of even smaller sew-on labels, such as for intimate apparel, while still delivering great performance for real-time inventory monitoring and loss prevention. Come see a live, real-time demo at RFID Journal LIVE! at the Impinj booth and visit us at the TexTrace booth. Make use of our VIP discount 15% off rate – use promo code SAPR.

TexTrace_MonzaR6P_real-time inventory
RFID Journal LIVE! 2016

About TexTrace

TexTrace designs and produces woven RFID brand labels to match the look and feel of your brand. Consulting and services complete our offering - you can count on our full support in realizing your RFID vision. Our know-how in integrating electronics into textile is unique: TexTrace's leading proprietary technology is protected by more than 10 patents and trademarks.

We are a subsidiary of Jakob Müller Holding AG and affiliated with Jakob Müller Group, inventor of the first machines for zipper and Velcro production, and a pioneer in technology for the ribbon and narrow fabric industry since 1887. TexTrace® is a registered trademark of TexTrace AG, Switzerland.

For more information, visit:

Phone +41 62 865 51 30

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© TexTrace AG, 2015. All rights reserved. TexTrace AG, Schulstrasse 4, 5070 Frick, Switzerland

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